Marketing Strategies

Acumen Business Solutions will analyze your market and set your targeted marketing objectives. We take into account the financial position of the business, reasonable budget levels and specific goals to recommend achievable tactical approaches.

Acumen will help you fully understand the competitive landscape you're working in. We will look at your industry objectively and assess your company's strengths and weaknesses to develop a customized action plan for you.  We can develop ideas and processes to gain market share through traditional marketing avenues as well as new areas such as social media marketing.  

Acumen will also develop communication plans and public relations campaigns to deliver your products or services to the marketplace.

Marketing Services Include

Comprehensive Marketing Consulting

We collaborate with clients to develop creative marketing solutions that help businesses grow.

Integrated Marketing Planning

A strategic marketing plan analyzes your current marketing initiatives, your competitors, your target market your goals as a business owner or manager. It looks at everything from your printed materials, or lack thereof, to every client or prospective client touch point from the first contact and beyond.

Our marketing plan identifies actions, actions customized for your business and your goals so that you utilize the right marketing mediums, target the right customers who need and want your service or product and do it cost effectively and with the most impact.

Public Relations

Our collaborative process determines key communication messages, identifies coverage opportunities and guides the development and implementation of a highly detailed PR plan with clear objectives, clearly defined priorities and measurable ROI goals.

Acumen promotes your story to all appropriate and agreed-upon print, broadcast and online media, from industry verticals to key trade press to specified business outlets. We proactively and creatively pitch your story to reporters and media outlets. Acumen also develops all necessary PR background materials as well as press releases as needed.
We work with the media on your behalf writing and pitching press releases. It all starts with the creation of a comprehensive media list, followed by regular interaction with key staff to fully leverage “hidden” story angles.

Creative Design

We define creative and design elements and help plan the vehicles to carry out your message. From Corporate Brand Identity including logos, business cards, brochures, folders, photography and multimedia solutions including engaging websites, corporate Powerpoints, Banners, Email Marketing, Vehicle Graphics and Wraps, Community Publications, Digital and Print Indoor Media, Direct Mail and much more.

Event Production and Management

Acumen provides complete event planning, event production and event management for corporations. Our Event Manager provides flawless event production to deliver event marketing programs for corporate meetings, sales incentive meetings, celebrity concerts, trade shows and special events that build brand, introduce new products, or present strategies to targeted audiences. Events allow you to inform, entertain, sell, train, motivate, and reward your target audiences. We help you find unique venues, plan every detail including promotion, invitation design, food and beverage, creative room design and decor, entertainment. No detail is missed.